Published 2026-10-02 · 10 min read

DealMachine vs REIPro for Landlords (2026): Driving-for-Dollars App vs. Full Deal Workflow

Affiliate disclosure: this article contains affiliate links. DealMachine links below are affiliate links — if you sign up through one, we may earn a commission at no extra cost to you. REIPro is covered here as an informational comparison; we have no affiliate relationship with them.

General information only — not financial advice. Pricing and plan structures change; verify current terms on each provider's pricing page before subscribing.

Every landlord who wants to grow eventually faces the same bottleneck: deal flow. Finding off-market properties — the distressed house, the tired landlord ready to sell, the absentee owner — is where the margin lives. Two platforms attack this from opposite ends.

DealMachine is the mobile-first acquisition tool: drive a neighborhood, capture addresses automatically, pull owner data, skip-trace, and send mail from one app. REIPro is the full deal workflow system: property data, list building, a 10-step lead-management CRM, comps, calculators, direct mail, and education — built around taking a lead from first touch to closing.

Same goal, different muscle. DealMachine finds the house; REIPro manages the deal. For a landlord building an acquisition pipeline, the right pick depends on where your bottleneck actually is.

For the full standalone breakdown of the mobile option, see our DealMachine review for landlords.

At a Glance: DealMachine vs REIPro

DealMachine: The Field Weapon

DealMachine has been around since 2017 and built its name on one motion: drive a neighborhood, and the app captures distressed property addresses automatically as you pass them. From there you pull owner information, skip-trace the owner, and send direct mail without leaving the system. The platform now pairs the mobile app with a desktop List Builder, mail automation, an AI dialer, ringless voicemail, and team collaboration.

DealMachine Pricing (per seat)

From DealMachine's own pricing page (verify current numbers before subscribing):

• Basic — $99/seat/month: 10,000 data credits per seat. Nationwide property and owner data, saved searches and filters, the driving-for-dollars app, pay-as-you-go mail, API/Zapier access, team management, standard support.
• Pro — $149/seat/month: 20,000 data credits per seat. Everything in Basic plus premium filters and priority support.
• Scale — $599/month per package: 100,000 records and 10 workspace seats per package. SSO/SAML, onboarding and training, custom SLAs, a dedicated account manager.

Annual billing saves roughly 17%. Direct mail is pay-as-you-go on every plan.

Try DealMachine here — we're a DealMachine partner, and signing up through our link supports the site at no extra cost to you. Use promo code PRACTICALLANDLORD.

Where DealMachine Is Strong

The driving app is the product, not a feature. Automatic address capture while you drive, photo logging on each property, route tracking so you don't re-drive the same streets, and virtual driving for dollars for remote coverage. Every plan includes it — the entry tier isn't a crippled demo.

Skip tracing is bundled, not metered. DealMachine advertises unlimited built-in skip tracing with an above-industry-average match rate (they claim 87%, including LLC-owner matching). Standalone skip tracing runs $0.10–$0.15 per record elsewhere; bundling removes the per-lead friction that makes broad list building expensive.

700+ data filters. The List Builder filters across 700+ data points — property type, ownership status, equity levels, absentee ownership, vacancy indicators — plus an AI Vision Builder that scans satellite and Street View imagery against plain-language prompts.

Built for speed in the field. Find the property, get the owner, contact the owner — one system, designed around the person doing it from a truck seat.

Where DealMachine Falls Short

It finds deals; it doesn't manage them deeply. Once you've contacted an owner, DealMachine's workflow tools are thin compared to a real CRM. The deal pipeline — offer follow-ups, comp tracking, contract stages — lives somewhere else.

Per-seat pricing punishes teams. Solo at $99/month is reasonable; five acquirers is $495/month before any mail. Teams doing volume should price this against REIPro's team-inclusive model below.

No comps engine, no calculators. DealMachine tells you who owns the house and how to reach them. It doesn't tell you what the house is worth or whether your offer pencils out — you'll run those numbers elsewhere.

Compliance is on you. Skip-traced phone numbers come with TCPA and state do-not-call obligations. The data is public-record-based; how you contact people is regulated.

REIPro: The Workflow System

REIPro, founded by investor Chris Goff and developer Bo Manry, takes the opposite approach: one platform for the entire deal, from data to closing. Its signature is the 10-step executable workflow — research the property, contact the seller, inspect, run comps, present the offer, handle compliance, write the contract, market the property, process escrow, close. Every lead in your database carries its own step tracker, which is exactly what prevents leads from dying in a spreadsheet.

REIPro Pricing (2026)

Per third-party reviews verified in 2026 (verify current numbers at checkout):

• Standard — $109/month: up to 3 users, 10,000 monthly lead exports, 50 skip traces/month (additional traces $0.13 each), MLS comps in all 50 states, the full 10-step workflow CRM, rehab and wholesale calculators, direct mail with 100+ design templates, education library. Annual billing drops the effective rate.
• Team — $297/month: up to 12 users, 20,000 monthly exports, 200 skip traces/month, everything in Standard plus team management tools (shared calendar, task management, lead distribution).
• Free trial: 14 days, no credit card required — one of the more generous trials in the category.

Start with DealMachine if your bottleneck is finding properties — REIPro is the better pick when your bottleneck is managing the deals you've already found.

Where REIPro Is Strong

The 10-step workflow is the product. Most investors lose deals by abandoning leads halfway through the process. REIPro's per-lead step tracker — from property research to closing — tells you what to do next on every lead, every day. Nothing else in this price class does pipeline discipline this well.

Comps and calculators are built in. MLS comps across all 50 states plus rehab and wholesale calculators mean you evaluate the deal in the same system where you found it. No exporting to a spreadsheet, no switching tools mid-negotiation.

Education included. The video training library, webinar archives, and strategy guides (wholesaling, rehabbing, lease options, seller financing) are genuinely aimed at the beginner-to-intermediate investor — the exact landlord who's buying their second or third property.

Team pricing is flat. $297/month covers up to 12 users with team management tools. DealMachine at that team size would cost 12×$99/month — REIPro is structurally cheaper for teams.

Where REIPro Falls Short

Skip tracing is metered, and the allowance is small. 50 traces/month on Standard sounds fine until you're running a real list-building campaign; at $0.13 per additional trace, a 2,000-name list costs real money on top of the subscription. DealMachine's bundled tracing wins for heavy prospectors.

No driving-for-dollars app as the centerpiece. REIPro is a web platform; mobile access exists but it's not the automatic-address-capture field experience DealMachine built its brand on. If your strategy is windshield time, this is the wrong tool.

Heavier than it needs to be for simple landlords. If you just want the occasional off-market deal, a 10-step workflow system with 100 mail templates is a lot of software. The learning curve is real.

No annual published free entry point. The 14-day trial is generous, but there's no free tier to park on between campaigns — you're subscribing or you're out.

The Real Comparison: Three Landlord Scenarios

Scenario 1: Solo landlord driving neighborhoods on Saturdays. DealMachine wins. The automatic address capture, bundled skip tracing, and per-seat solo pricing are built for exactly this. REIPro's workflow is overkill when you're generating 20 leads a month.

Scenario 2: Small team running mail campaigns and following up on 200+ leads. REIPro wins. The step tracker, flat team pricing, built-in comps, and mail templates are the infrastructure of a volume operation. DealMachine finds leads; REIPro converts them.

Scenario 3: Buy-and-hold landlord who wants one off-market deal per year. Neither is essential — but DealMachine's entry plan at $99/month, used for 3–4 months around a buying campaign and then canceled, is the cheaper tactical play. REIPro's value compounds with deal volume you don't have yet.

Verdict

DealMachine is an acquisition tool; REIPro is a deal-management system. If your problem is "I can't find properties," DealMachine's driving app and bundled skip tracing are the answer. If your problem is "I find leads but they die in my inbox," REIPro's 10-step workflow is the answer.

The mature operation runs both: DealMachine in the field finding distressed properties, REIPro in the office managing the pipeline to closing. But if you're buying one subscription, buy for your bottleneck — field acquisition or deal conversion — because that's where the return shows up.

Try DealMachine here — we're a DealMachine partner; use promo code PRACTICALLANDLORD and your signup supports the site at no extra cost to you.

To compare DealMachine against other data platforms, see DealMachine vs PropStream, DealMachine vs Propwire, DealMachine vs DealCheck, and DealMachine vs BatchLeads. For the field-hunting category overall, our best driving-for-dollars apps for landlords rounds up the options. And when your outreach starts landing replies, how to handle landlord-tenant communication covers the response side.

Frequently Asked Questions

Is DealMachine or REIPro better for a landlord buying their first investment property?

DealMachine, for most first-timers. Your bottleneck is finding the property, and DealMachine's driving-for-dollars app plus bundled skip tracing solve that for $99/month. REIPro's 10-step workflow and team tools pay off once you have a pipeline to manage.

How much does REIPro cost in 2026?

$109/month for Standard (up to 3 users, 10,000 lead exports, 50 skip traces) and $297/month for Team (up to 12 users, 20,000 exports, 200 skip traces). Additional skip traces cost $0.13 each. A 14-day free trial requires no credit card.

Does REIPro have a mobile app like DealMachine?

Not in the same sense. REIPro is a web-based platform with mobile access, but it doesn't center on automatic address capture while driving — that's DealMachine's signature feature and the reason investors buy it.

Can I use DealMachine and REIPro together?

Yes, and many volume operators do: DealMachine for field acquisition and lead generation, REIPro as the CRM and workflow system that takes leads through comps, offers, contracts, and closing. Both support Zapier and API integrations for moving data between systems.

Which is cheaper for a team of 5?

REIPro, by a wide margin. REIPro's Team plan at $297/month covers up to 12 users. DealMachine's per-seat pricing would run 5 × $99 = $495/month at the Basic tier before any direct mail spend.

Does DealMachine include property value estimates or comps?

No — DealMachine focuses on finding properties and owners, not valuing them. REIPro includes MLS comps across all 50 states plus rehab and wholesale calculators. If you need valuation in the same workflow as acquisition, REIPro (or a dedicated comps tool) fills that gap.

Which has the better free trial?

REIPro's 14-day trial with no credit card required is the more generous, lower-friction option. DealMachine has historically offered a trial as well — check current terms on their pricing page, since trial availability changes.

Do I need either tool if I'm buying through the MLS?

Probably not yet. These tools are built for off-market acquisition — driving for dollars, absentee-owner lists, distressed-property outreach. If your strategy is MLS offers through an agent, the bottleneck is offer quality and financing, not lead generation.